1. Introduction
Blueprinted Marketing LLC ("we," "us," or "our") operates the website blueprintedmarketing.co (the "Site"). We are committed to protecting your personal information and handling your contact details responsibly. This Privacy Policy explains what information we collect, how we use it, and what rights and choices you have in relation to it.
By using our Site, you agree to the collection and use of information in accordance with this policy. If you have questions or concerns, please contact us at enrique@blueprintlocal.agency.
2. Information We Collect
We collect information you provide directly to us and information collected automatically when you visit our Site.
Information you provide:
- Name, email address, phone number, and business details (such as business name and trade type) submitted through our contact form or free SEO audit request.
- SMS consent status, if you opt in to receive text messages via the checkbox on our contact form.
- Any communications you send us directly via email, phone, or SMS.
Information collected automatically:
- Browser type, operating system, IP address, referring URLs, and pages visited.
- Cookie data and similar tracking technologies (see Section 5).
- Interactions with our Site, including clicks and time spent on pages.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide the services you request.
- Deliver and improve our marketing services.
- Send you updates, promotional communications, and information about our services when you request them or otherwise consent (you may opt out at any time).
- Send SMS communications to opted-in contacts, including appointment reminders, project updates, service notifications, and (if separately consented) promotional offers and marketing updates.
- Analyze usage trends to improve the Site's functionality and user experience.
- Comply with legal obligations and enforce our terms.
- Run targeted advertising campaigns through platforms including Meta (Facebook and Instagram) and Google.
4. SMS Communications & Consent
Our website forms provide two separate, optional SMS consent checkboxes. By submitting a form and checking one or both boxes, you expressly consent to receive text messages from Blueprinted Marketing LLC at the phone number you provide. Depending on which checkbox(es) you select, these messages may include:
- Non-promotional messages: Appointment reminders, project updates, service notifications, and account-related communications.
- Promotional messages (separate optional consent): Marketing offers, promotions, and business updates. Opting in to promotional messages is not required to submit the contact form.
Message frequency may vary. Message and data rates may apply.
To opt out of SMS messages at any time, reply STOP to any text message you receive from us. You may also reply HELP for assistance or contact us at enrique@blueprintlocal.agency.
SMS opt-in information and consent will not be shared with third parties or affiliates for marketing purposes.
For a public example of the consent language displayed to visitors, see our SMS Consent page.
5. Meta Pixel & Advertising Technologies
Our Site uses the Meta Pixel (formerly Facebook Pixel), a code snippet provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of our advertising, understand actions people take on our Site, and serve relevant ads to people on Facebook and Instagram.
The Meta Pixel may collect:
- Pages you visit on our Site.
- Actions you take (e.g., submitting a form or requesting an audit).
- Device and browser information.
Data collected via the Meta Pixel is processed by Meta Platforms in accordance with Meta's Data Policy. You can manage your Meta ad preferences at facebook.com/ads/preferences.
6. Cookies
We use cookies and similar tracking technologies to improve your browsing experience and to analyze Site traffic. Types of cookies we use:
- Essential cookies: Required for the Site to function properly.
- Analytics cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics).
- Advertising cookies: Used by Meta Pixel and similar tools to show you relevant ads on third-party platforms.
You can control cookies through your browser settings. Please note that disabling cookies may affect certain features of the Site.
7. Sharing Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
- Service providers: Trusted third-party vendors who assist in operating our Site and conducting our business (e.g., email service providers, analytics platforms), subject to confidentiality agreements.
- Advertising platforms: Meta Platforms and Google receive data as described in Section 4 for ad targeting purposes.
- Legal requirements: If required by law or to protect the rights and safety of our business or others.
- Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset.
8. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Contact form submissions are retained for up to 3 years for business and follow-up purposes.
9. Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your personal data, subject to legal obligations.
- Opt-out of emails: Unsubscribe from marketing emails at any time by clicking "unsubscribe" in any email or contacting us directly.
- Opt-out of SMS: Reply STOP to any SMS message to unsubscribe immediately. Reply HELP for support. You may also contact us directly to update or remove your SMS consent.
- Data update or deletion: Contact us to request that we update or delete your information from our records.
- Do Not Track: Some browsers offer a "Do Not Track" feature. We currently do not respond to these signals uniformly, but we respect your privacy choices.
To exercise any of these rights, contact us at enrique@blueprintlocal.agency.
10. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, contact us at the email above.
11. Children's Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
12. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their respective privacy policies.
13. Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
15. Contact Us
If you have any questions about this Privacy Policy, our data practices, or to exercise your rights (including SMS opt-out requests), please contact us:
- Business: Blueprinted Marketing LLC
- Website: https://blueprintedmarketing.co/
- Email: enrique@blueprintlocal.agency
- Phone: +1 (951) 467-5971
- Representative: Enrique Martinez
- Location: Southern California