Tier 2

Foundation

For the contractor doing well but not quite ready for paid marketing.

$997 one-time + $97/mo

One-time setup fee + ongoing management

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What's Included

  • Premium multi-page website — conversion-focused with service pages, gallery, and contact form
  • Google Business Profile fully optimized — photos, categories, service areas, review strategy, and ongoing hygiene
  • Logo and basic branding — wordmark, color palette, and brand guidelines you can use everywhere
  • Business cards and social profiles set up and branded — Facebook, Instagram, consistent across every touchpoint
  • AI-powered automated review system via Custom CRM — review requests sent automatically after every job
  • Missed call text back — if you miss a call, the system texts them back within seconds so you never lose a lead
  • Basic lead capture automations — website leads automatically flow into your pipeline with follow-up triggered
  • Digital brand playbook — documented brand standards, messaging, and system overview so everything stays consistent

Who This Is For

You're doing well — probably $200k–$500k/year — mostly on referrals and word of mouth. You know you need to look more professional online, but paid ads feel like a bigger commitment than you're ready for right now.

The Foundation plan builds everything you need to convert more of the word of mouth you're already getting. When someone Googles your name after a referral, they find a professional website, a fully optimized Google profile, and real reviews. That's how referrals become booked jobs instead of lost leads.

No ad spend required. The AI automations do work you're currently doing manually — or not doing at all.

What to Expect

1

Week 1: Discovery & Design — We gather your content, photos, and brand preferences. You approve the website design and branding direction before we build.

2

Week 2: Build — Website built, GBP fully optimized, social profiles set up and branded.

3

Week 3: Launch & Activate — Everything goes live. Custom CRM automations activated — review requests, missed call text back, and lead capture running automatically.

4

Delivery: Brand Playbook — You receive your digital brand playbook with everything documented so nothing gets lost.

Why It Works

Look like a $2M company.
Start building like one.

01

Most contractors skip this

The biggest reason good contractors lose jobs they should win is that their online presence doesn't match their quality. A bad website or missing GBP kills trust before a conversation even starts.

02

AI automation does the follow-up for you

Missed calls get texted back within seconds. Review requests go out automatically after every job. Lead capture fires without you lifting a finger. You focus on the work — the system handles the follow-up.

03

No ad spend required

This entire plan drives results from the business you're already doing — better converting your existing referrals and organic searches. Ads come later, when you're ready.

04

A clear path forward when you're ready

After 60–90 days you'll have reviews building and leads converting better. When the data shows you where growth is happening, adding paid marketing becomes a confident decision — not a guess.

Ready to build the foundation?

Book a free strategy call and we'll map out exactly what we'd build for your business — no pressure, no obligation.

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